Effective Date: February 1, 2025
Last Updated: February 1, 2025
Introduction
Main Street PE LLC ("Company," "we," "us," or "our") operates digital marketing services for senior care businesses. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our advertising services, websites, or lead generation forms.
Information We Collect
We may collect the following types of information:
Personal Information
- Contact Information: Name, email address, phone number, mailing address
- Inquiry Details: Information about care needs, preferences, and circumstances you provide in forms
- Communication Records: Records of your communications with us or our clients
Automatically Collected Information
- Device Information: IP address, browser type, operating system
- Usage Data: Pages visited, time spent, click patterns
- Advertising Data: Ad interactions, conversions, and campaign performance metrics
How We Use Your Information
We use the information we collect to:
- Connect you with senior care service providers in your area
- Respond to your inquiries about home care, assisted living, or related services
- Deliver and optimize advertising campaigns on platforms including Meta (Facebook/Instagram)
- Analyze and improve our marketing effectiveness
- Comply with legal obligations
- Prevent fraud and ensure security
Information Sharing
We may share your information with:
- Senior Care Providers: We share lead information with home care agencies, assisted living facilities, and other senior care businesses who may contact you about services
- Advertising Platforms: We work with Meta (Facebook), Google, and other advertising platforms that may receive data for ad targeting and measurement
- Service Providers: Third parties who help us operate our business (hosting, analytics, CRM systems)
- Legal Requirements: When required by law or to protect our rights
Meta (Facebook) Advertising
We use Meta's advertising platform to deliver ads and collect leads. When you interact with our ads or submit a lead form on Facebook or Instagram:
- Meta may collect data as described in their Data Policy
- We receive the information you submit (name, phone, email, and form responses)
- We may use Meta's tracking tools (Pixel, Conversions API) to measure ad effectiveness
- You can manage your Meta ad preferences at facebook.com/adpreferences
Cookies and Tracking
Our websites and advertising may use cookies, pixels, and similar technologies to:
- Track conversions and ad performance
- Deliver relevant advertising
- Analyze website traffic and user behavior
You can control cookies through your browser settings. Note that disabling cookies may affect functionality.
Your Rights and Choices
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of marketing communications
- Opt out of the sale/sharing of personal information (California residents)
To exercise these rights, contact us using the information below.
Data Security
We implement reasonable technical and organizational measures to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Lead information is typically retained for up to 24 months.
Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect information from children. If you believe we have collected information from a child, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.
Contact Us
Main Street PE LLC
Email: privacy@mainstreetpe.com
For privacy inquiries or to exercise your rights, please email us with "Privacy Request" in the subject line.
California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what information we collect, request deletion, and opt out of the sale of personal information. To exercise these rights, contact us at the email above.
Nevada Privacy Rights
Nevada residents may opt out of the sale of personal information. Contact us to submit such a request.